14 Ekim 2014 Salı

Sen de Kotex Kullan, Hayatından Kuralları Kaldır!


Merhaba!
Umarız her şey yolundadır.
Senin de bildiğin gibi pek çok kadın özel günlerinde rahatsız ve endişeli hissediyor ve bu yüzden de kendilerine bazı kurallar koyuyor. Oysa doğru ürünleri seçen kadınların bu dönemde kendilerine kurallar koymalarına ve hoş olmayan bazı durumları yaşamalarına hiç gerek yok. Yenilenen ürünümüzü tanıtmak amaçlı hazırladığımız reklam kampanyasıyla bu durumu gözler önüne serip, Kotex’in kadınların ihtiyaçlarını anladığını ve bu süreçte onların
yanında olduğunu anlattık. Aynı zamanda kadınları www.kurallarikaldir.com web sitesine davet ederek kurallarını bizimle paylaşmalarını istedik. Paylaşılan 5000 kural arasından bu dönemde karşı karşıya kaldıkları zorlukları en yaratıcı şekilde anlatan 3 kişinin kuralını seçerek Demet Evgar’la eğlenceli skeçler haline getirdik.
Evet biliyoruz hangisini seçtiğimizi merak ediyorsun :)
Birinci kuralımız arkasını görebilmek için çözümü fotoğraf çekmekte bulan Seren Nur Öztürk’e ait. Seren aynı zamanda birinci seçilen kuralın sahibi olduğu için Demet Evgar’la bu skeçte oynadı. Özel gününde daha fazla hijyenik ped taşımak için küçük çanta yerine büyük çanta tercih eden Seçil Düvenci’nin ve yine o günlerde hışırtılara karşı anlamsız sesler çıkartarak önlem alan Sevda Bayar’ın kuralları da ikinci ve üçüncü olarak Demet Evgar tarafından canlandırıldı.
Biz videoları çekerken çok eğlendik, umarız sen de izlerken bizim kadar eğlenir ve herkesle paylaşırsın.
Videoları tekrar tekrar izlemek istersen, hepsini www.kurallarikaldir.com’da bulabilirsin!
Sevgiler,
Kotex


Bir boomads advertorial içeriğidir.

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19 Eylül 2014 Cuma

Alexander Wang x H&M




With this partnership, for the first time an American designer hired for the highly anticipated designer collaboration.

The mark of the New York-based designer has become by further developing since its launch on the catwalk in 2007, the urban uniform and continually re contextualized to a fixed size. Alexander Wang's sensibility is essentially a reflection of contrasts that flows seamlessly from Refined for buffing, imperfect. His collections show an unsophisticated view of fashion and always reflect a sense of elegance and lightness.

The Alexander Wang x H & M collection includes fashion and accessories for women and men and will be worldwide and available online in around 250 H & M stores from November 6, 2014.

"I am honored to be a part of designer collaborations H & M's", says Alexander Wang. "The work with the H & M team is an exciting process that involves a lot of fun. It is there very open to it, to move boundaries and to create a platform for creativity. This will be a great way for a wider audience to experience elements of Alexander Wang's brand and lifestyle. "

"Alexander Wang is one of the most important voices in the fashion of today. He understands exactly what people want to wear and implements this with an energy and passion that is contagious. It is incredibly exciting to work with him this year, "says Margareta van den Bosch, H & M's Creative Advisor.

H&M x Alexander Wang collection 2014

13 Nisan 2014 Pazar

ALEXANDER WANG X H&M


Mit dieser Partnerschaft wird zum ersten Mal ein amerikanischer Designer für die mit Spannung erwartete Designer-Kooperation engagiert.
Die Marke des in New York lebenden Designers ist zu einer festen Größe geworden indem sie seit ihrer Lancierung auf dem Laufsteg im Jahr 2007 die urbane Uniform fortwährend weiterentwickelt und neu kontextualisiert. Alexander Wangs Sensibilität ist im Kern eine Reflexion über Kontraste, die nahtlos vom Raffinierten zum Rauen, Unvollkommenen übergeht. Seine Kollektionen zeigen eine ungekünstelte Auffassung von Mode und spiegeln immer einen Sinn für Eleganz und Leichtigkeit.
Die Kollektion Alexander Wang x H&M umfasst Mode und Accessoires für Frauen und Männer und wird ab dem 6. November 2014 in rund 250 H&M-Geschäften weltweit sowie online erhältlich sein. 
„Ich fühle mich geehrt, ein Teil von H&Ms Designer-Kooperationen zu sein“, sagt Alexander Wang. „Die Arbeit mit dem H&M-Team ist ein aufregender Prozess, der mit viel Spaß verbunden ist. Man ist dort sehr aufgeschlossen dafür, Grenzen zu verschieben und eine Plattform für Kreativität zu schaffen. Dies wird eine großartige Möglichkeit für ein breiteres Publikum sein, Elemente von Alexander Wangs Marke und Lifestyle zu erleben.“
„Alexander Wang ist eine der wichtigsten Stimmen in der Mode von heute. Er versteht genau, was Menschen tragen wollen und setzt dies mit einer Energie und Leidenschaft um, die ansteckend ist. Es ist unglaublich spannend, dieses Jahr mit ihm zusammenzuarbeiten“, sagt Margareta van den Bosch, H&Ms Creative Advisor.

11 Mart 2014 Salı

ANNA SUI: MERCEDES-BENZ FASHION WEEK Fall 2014 COLLECTIONS | MBFW

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25 Şubat 2014 Salı

The Burberry Spring/Summer 2014 Accessories Collection









EMPORIO ARMANI WOMENSWEAR F/W 2014-15 FASHION SHOW


'Fade to Grey'

Shades of light and shadow, fade to grey. Flannel fabric is the symbol of this colour, reinterpreted in garments that are typical of the Armani style, but with an unusual sense of proportion.

The new ankle-length slim-fit trousers have pleats that soften the front. The new jacket is rounded and re-proportioned. Forms take on an unprecedented aspect to express a new concept of individuality, comfort, sense of colour and processing of materials.

The flannel is softened and treated until it becomes nearly impalpable, like tulle, and features exquisite embroidery for eveningwear. Even the accessories are covered with flannel, like the boots and army boots that strongly complement trousers, or alternatively, the soft shorts that
resemble skirts.

Flashes of lime add a sense of drama to grey and black, as with the macro-eyelets seen in jackets, pea coats and coats. The lime-coloured stones featured on embroidery for eveningwear are mixed with stones with a flannel-like effect with light veining. Every detail emphasises a liberation from rules and constrictions.






Spring / Summer 2014 collection Twist The first frames ...

Fotoğraf: İlkbahar/Yaz 2014 koleksiyonuyla #twisttenhavalıbiryaz 
Fotoğraf: Emre Ünal
Styling: Mahizer Aytaş 
Model: Gwen Loos


Fotoğraf: İlkbahar/Yaz 2014 koleksiyonuyla #twisttenhavalıbiryaz 
Fotoğraf: Emre Ünal
Styling: Mahizer Aytaş 
Model: Gwen Loos


Fotoğraf: İlkbahar/Yaz 2014 koleksiyonuyla #twisttenhavalıbiryaz 
Fotoğraf: Emre Ünal
Styling: Mahizer Aytaş 
Model: Gwen Loos






Fotoğraf: İlkbahar/Yaz 2014 koleksiyonuyla #twisttenhavalıbiryaz 
Fotoğraf: Emre Ünal
Styling: Mahizer Aytaş 
Model: Gwen Loos